The most curious involvement to me is that they're courting Floyd Landis to be involved. This is my favorite quote from the story, citing a Landis email in response to questions as to whether he's involved with this new team, Team Rock Racing:
Landis wrote, "No comment, but I wish them the best. They have hired a bunch of exceptional racers who deserve support. Support, I might add, that was taken away because of political pressure from out of control anti-doping agencies run by second place finishers."
Classic Floyd. And for the record, I still say he's innocent--and still the 2006 Tour de France Champion.